Named the most influential make-up artist in the world by Vogue, Pat McGrath was responsible for a ridiculous amount of the concepts seen on the runway for Autumn 2011.
Balenciaga, Miu Miu, Prada, Calvin Klein, Louis Vuitton, Yves Saint Laurent, Bottega Veneta, Loewe, Versace, Stella McCartney, Lanvin, Nina Ricci.
So based on this I am thinking minimal face and eyes, strong Brooke Shields brows and 90s Rimmel Black Cherries (sadly discontinued) lipstick. I am pretty sure I used to put talcum powder on my face to look extra pale for this lipstick as a teenager. I hope that is not true...